SQ
AI Visibility Audit
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Prepared by saigon.digital · August 2026
This report is confidential. Enter the access code provided by Saigon Digital to continue.
Your customers are no longer just searching on Google: they are asking AI which brands to buy from. This audit shows exactly where you stand, who is winning, and what to do next.
Saigon Digital helped us completely rethink our digital visibility strategy. Within months of working together, our school started appearing in AI-generated recommendations, our organic traffic grew significantly, and the quality of admissions enquiries improved dramatically. They understand where digital discovery is heading and how to position brands to win.
See how we have helped brands grow. Read our case studies and learn more about what we do.
View Case StudiesA snapshot of where Soaque stands in the AI search era, and the opportunity cost of the current gap.
Soaque launched in early 2026 with 30+ years of bathroom industry expertise behind it, a curated portfolio of world-class brands like Gessi, Duravit, and Villeroy & Boch, and a genuinely differentiated 2D/3D design service. But with a Domain Rating of just 3, the site is virtually invisible to every AI platform. When a homeowner asks ChatGPT, Perplexity, or Google's AI Overview "where should I buy luxury bathroom fittings online in the UK," Soaque does not appear. Victorian Plumbing (DR 69), Big Bathroom Shop (DR 50), and C.P. Hart (DR 46) own every AI recommendation. Your team's knowledge is the hardest thing to build, and you already have it. Everything else can be accelerated.
We tested how Soaque appears when potential customers ask AI tools to recommend luxury bathroom retailers in the UK. Here is what we found across each platform.
ChatGPT does not mention Soaque in any luxury bathroom retailer queries. It consistently recommends Victorian Plumbing, C.P. Hart, Sanctuary Bathrooms, and brand-direct sites like Duravit and Crosswater. With DR 3 and no editorial content, there is nothing for ChatGPT to reference.
Google's AI Overview snippets for luxury bathroom queries surface established retailers with strong review profiles and deep content libraries. Soaque does not appear in any AI Overview we tested. The site's low authority and thin content mean Google has no basis to include it.
Perplexity does not reference Soaque in any bathroom retail queries. It pulls from established retailers with extensive product pages, buying guides, and strong backlink profiles. The good news: Soaque's robots.txt does not block PerplexityBot, so once content and authority grow, crawling is already permitted.
Gemini does not cite Soaque in any tested queries. It defaults to the same established players: Victorian Plumbing, C.P. Hart, Bathrooms.com, and brand-direct sites. Building authority signals and content will be required before Gemini has reason to include Soaque in its recommendations.
0 of 4 platforms currently surface Soaque in relevant AI-generated recommendations. This is expected for a brand-new domain, but every month without action means competitors continue to compound their advantage. The window to establish early authority in AI search is now.
Your robots.txt already allows all major AI crawlers (GPTBot, ClaudeBot, PerplexityBot, Google-Extended). Many competitors actively block these. Once you build content and authority, the AI models can immediately start reading and referencing your site. You are one step ahead on the technical side.
We ran the exact searches your target customers use when asking AI tools and Google to recommend a luxury bathroom retailer. Here is who appeared, and whether Soaque was in the answer.
Every tested query returns established retailers with years of accumulated domain authority, hundreds of indexed product pages, and substantial review profiles. Soaque, launched just months ago, has none of these signals yet. The AI models have no content to reference, no third-party mentions to validate, and no authority score to trust.
Soaque's 2D/3D design service is a genuine differentiator that only C.P. Hart and Sanctuary Bathrooms offer among competitors. Your curated brand portfolio (Gessi, Duravit, Villeroy & Boch, Hansgrohe, Keuco, Burlington) is more premium than most online-only competitors. With the right content strategy and authority-building programme, Soaque can carve a clear niche as the UK's design-led luxury bathroom destination, one that AI models will start to recommend.
These are the companies currently winning AI recommendations in your market. Understanding why they are cited, and where Soaque is not, reveals the exact gap to close.
| Company | DR | ChatGPT | Google AIO | Perplexity | Why They Win |
|---|---|---|---|---|---|
| Soaque You | 3 | Not Cited | Not Appearing | Not Cited | Audit target |
| Victorian Plumbing | 69 | Cited | Appearing | Cited | UK's largest online bathroom retailer, 28,000+ TrustPilot reviews, massive content library with hundreds of buying guides, strong editorial coverage across home improvement publications |
| Big Bathroom Shop | 50 | Partial | Appearing | Partial | 28,000+ TrustPilot reviews, strong SEO content strategy with bathroom inspiration articles, competitive pricing with clear value proposition, well-established domain since 2005 |
| Sanctuary Bathrooms | 47 | Partial | Appearing | Partial | 3D bathroom design service (direct competitor to Soaque's), 40+ luxury brand partnerships, comprehensive buying guides and brand comparison content |
| C.P. Hart | 46 | Cited | Appearing | Cited | Established 1937, 16 UK showrooms, deep brand pages for Gessi and Duravit, professional design service, strong editorial presence in interiors publications |
| UK Bathrooms | 27 | Partial | Partial | Not Cited | Pure online retailer with active blog covering brand comparisons and bathroom trends, free delivery on orders over £500, stocks Crosswater, Keuco, Geberit, and Grohe |
Badge key: Cited Partial Not Cited
These are the highest-leverage changes Soaque can make right now to start building AI visibility and close the gap on established competitors.
Add Organization, Product, FAQ, and Breadcrumb JSON-LD schema across the entire Shopify site. Write unique meta descriptions for every product and collection page. Add Open Graph image tags for social sharing. These are the table-stakes technical signals that tell search engines and AI crawlers what Soaque is, what it sells, and how to categorise it. Without them, even good content will underperform. This is a one-time setup that compounds forever.
Publish 8 to 12 long-form guides (2,000+ words) targeting the exact queries buyers ask: "Gessi vs Crosswater: Which Luxury Tap Brand Is Right for You," "The Complete Guide to Choosing a Duravit Bathroom Suite," "How to Plan a Luxury Bathroom Renovation in the UK." Include your team's 30+ years of expertise, real project photography, and brand-specific recommendations. AI models heavily favour original, expert-driven content, and this is exactly what Soaque's team is uniquely positioned to create.
You already have one piece of press coverage from SBH Online. Build on this aggressively: pitch to Dezeen, Architectural Digest UK, Houzz, Grand Designs Magazine, and bathroom trade publications. Offer expert commentary on bathroom design trends, contribute to "best of" roundups, and secure brand partnership features with Gessi and Duravit. Each high-authority backlink accelerates DR growth and gives AI models third-party validation that Soaque is a trusted retailer. Moving DR from 3 to 20+ within six months is achievable with a focused programme.
While auditing how AI sees Soaque, we also looked at the website itself (Shopify, Flow theme v41.1.1). These specific issues are holding back both your AI visibility and how the site converts.
The homepage, About page, Design Service page, and product pages all lack JSON-LD structured data. There is no Organization schema (telling Google who Soaque is), no Product schema (enriching product listings in search), no FAQ schema (capturing featured snippets), and no Breadcrumb schema (improving site architecture signals). For an e-commerce site selling premium brands, this is a significant missed opportunity. Shopify supports structured data through apps and theme customisation, and implementing it would immediately improve how search engines and AI crawlers understand your catalogue.
The homepage at soaque.co.uk has no meta description tag and no og:image tag. The About page and Design Service page also appear to lack unique meta descriptions. This means Google writes its own snippet (often poorly) and social shares show no branded preview image. Every page on the site should have a unique, compelling meta description (under 160 characters) and an og:image that showcases the brand. These are basic SEO fundamentals that directly impact click-through rates from both traditional search and AI-generated results.
The homepage loads multiple heavy third-party scripts: an OpenAI SDK script (bzrcdn.openai.com/sdk/oaiq.min.js), Awin affiliate tracking, OneFeed product feed scripts, hCaptcha, plus Shopify's own JavaScript bundles and over 20KB of inline CSS for variant swatch styling. This creates unnecessary page weight and degrades Core Web Vitals scores, particularly Largest Contentful Paint and Total Blocking Time. For a luxury brand where first impressions matter, a slow-loading site undermines the premium positioning. Auditing and consolidating these scripts could significantly improve both performance and conversion rates.
E-commerce development on Shopify is a core strength at Saigon Digital. Fixing the issues above is part of the work, not a separate project. We handle the AI visibility, the SEO, and the website itself, all under one roof.
This audit shows the problem. Fixing it means more than AI alone: the website, the SEO, and the AI visibility all work together. We handle all three, then keep it growing.
Soaque has the brand portfolio, the industry expertise, and the design-led positioning to become the UK's go-to luxury bathroom destination online. But with a DR of 3 and zero AI citations, none of that knowledge is reaching the customers who are asking AI where to buy. Your competitors have had years to build authority. The good news: AI search is still early, the playbook is proven, and Soaque's foundations are strong. We typically start with a fixed-price foundation sprint covering AI/GEO visibility, SEO foundations, and the Shopify site fixes above, then a simple monthly retainer to keep building momentum. A 30-minute call is all it takes to map it out.
Nick Rowe · CEO & Co-Founder, Saigon Digital
A fixed-price 3-month sprint: implement structured data and SEO fundamentals across the Shopify site, build a content hub with expert buying guides and brand comparison articles, launch a targeted PR and backlink programme, and optimise site performance. One scope, one price, measurable results.
A simple monthly retainer once the foundation is set: continued content publishing and SEO growth, ongoing AI visibility optimisation, third-party editorial placement, Shopify maintenance and performance monitoring. Rolling monthly, no long lock-in.
AI search adoption is accelerating, and every month without action is a month your competitors compound their advantage. Victorian Plumbing has a 23x higher DR than Soaque and publishes new content weekly. C.P. Hart has been building domain authority since the early 2000s. The brands in your portfolio (Gessi, Duravit, Villeroy & Boch) are actively being asked about in AI queries today, and the retailers AI recommends right now will become the default recommendations as these models improve. Early movers in AI visibility win disproportionately.